McDonald's Keep Smiling Campaign
Keep Smiling
PROJECT BACKGROUND
The project aims to strengthen the emotional connection between the McDonald and customers during the epidemic and promote McDonald's products and brand image on its app.
PROJECT CONCEPT
We will create advertising songs for McDonald's by composing new lyrics for the old songs. We will also produce a music video for this campaign. The entire promotion, with a theme of smiles in the midst of epidemics, hopes to distribute positive energy to the society and develop McDonald's caring image to the mass public.
McDonald's Keep smiling campaign
