Stanley Dragonboat Association
A new page of Dragonboat culture was opened
PROJECT BACKGROUND
The Stanley Dragonboat Association is a prime organization that promotes the sport of dragon boat and the Chinese culture to the world. In this project, we have identified the need for a client to revamp and strengthen the branding mechanism in order to tactically enhance its marketing strategy.
PROJECT CONCEPT
When developing the branding strategy, the goal is to incorporate the mascot design as part of the brand identity system. By extending it to the entertainment value of a sports brand's vibe, we can maximize the effectiveness of the mascot in content creation and merchandising in future.
A new page of Dragonboat culture was opened by Stanley the Dragon
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A new page of Dragonboat culture was opened by Stanley the Dragon
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A new page of Dragonboat culture was opened by Stanley the Dragon