Guided tour- Hong Kong Graphic Archive
Get to know cultural heritage in a really fun way
This project is our creative proposal for the Hong Kong Graphic Archive, which is designed to participate as part of the “Heritage Vogue ‧ Hollywood Road 2022“, organised by the Commissioner for Heritage's Office of the Development Bureau Hong Kong. We recommended that designated guided tour should be offered for the public to learn more about the history of local graphic design development and the stories of its artefacts.
In the project, we hope to bring out the history and human features of Hollywood Road by organising interesting and informative guided tour. In the publicity plan, WhatsApp stickers promotion tactic is utilised to create cultivation together with interactive games and online videos, which can inspire people to appreciate Hong Kong's diverse cultural heritages and graphic arts in our glorious history.