Wonky Food Turned Over Kromkommer
Wonky Vegetables and Fruit Exhibition
PROJECT BACKGROUND
Due to misunderstanding and lack of knowledge, prejudice against wonky vegetables and fruit leads to a habit of wasting food. This exhibition aims to show complex food waste issues and knowledge to public through an eco-style indoor exhibition and store space experience through the Kromkommer brand.
PROJECT CONCEPT
“Growth“ was chosen as the design concept. The storyline moves from seed to achievement and from exploration to action. It broadens the public’s understanding of the consequences of food waste. People can learn about the stories and truth behind the destruction of wonky vegetables and fruit, which can encourage them to purchase wonky vegetables that are still nutritious and edible.
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