Chinese Intangible Cultural Heritage
PROJECT BACKGROUND
This research report aims to study Gen Z’s consciousness and shopping behaviours, with focus placed on the main criteria that affect their purchasing decisions as well as awareness of conscious consumption in fast fashion. The report finally highlights what sustainable solutions could be put into place in order to nurture the fast fashion consumption pattern of Gen Z.
PROJECT CONCEPT
This research report aims to study Gen Z’s consciousness and shopping behaviours, with focus placed on the main criteria that affect their purchasing decisions as well as awareness of conscious consumption in fast fashion. The report finally highlights what sustainable solutions could be put into place in order to nurture the fast fashion consumption pattern of Gen Z.