We hope our consumers can experience time reversal through skin rejuvenation after using Joyce Beauty products, as if they have taking a time machine back to the past when they still had youthful skin. We have also adopted both online and offline interactive promotional ideas to capture the hearts of Gen Y and Gen Z consumers.
Our design concept is “Time Reversal”. We plan to set up a Pop-up Experiential Store that will give the participants an imaginative experience of travelling back in time. It includes a photo booth, some nostalgic mobile phones, and some interesting decorative hourglasses. We will also post stories and videos on social media platforms to reach the two targeted generations.