Futuristic Journey
PROJECT BACKGROUND
Targeting to connect to Gen Y and Gen Z customers, Joyce Beauty, tries to strengthen its brand awareness and enhance its customers’ understanding of the high-tech features of its beauty products via multiple online and offline promotional channels.
PROJECT CONCEPT
“Futuristic Journey” being the title, this project aims to inspire consumers to explore the secrets of skin revitalization through a range of Joyce Beauty skin care products. High-tech, clinical and futuristic advancement are the focuses of the project. The main colours used are blue, white and black.
