Baptismal Regeneration
PROJECT BACKGROUND
Joyce Beauty targets to aim at continuously leading the prestigious beauty market and being a major brand for two generations of clients customers, namely Gen X and Gen Y, through promotion via multiple channels. In this project, cosmetics are the main promotional items. Through this campaign, We hope to create a noble and advanced image of for Joyce Beauty through promotion via multiple channels through the themed campaign.
PROJECT CONCEPT
Our theme, “Baptismal regeneration”, is inspired by the rebirth of the Roman Goddesses. Our skin should be perfectly maintained like a piece of artwork. We hope our female clients can be reborn with flawless skin like blooming flowers by using Joyce Beauty's devices. The campaign proposal combines online and offline promotional plans with digital technology to enhance customers’ product experience.
