To combine the culture of denim wear and cowboy
The inspiration of the project came from games and songs with cowboys’ theme. The story of the project is Westland Survival, which is about a boy who loves to play a video game and accidentally he entered into the virtual world of the game. To survive, he had to fight with the cowgirl he met inside the in the virtual world.
The design concept of our project, which matches with Advance Denim’s denim garments to show the mix and match style, is full of modern cowboy elements. Our project aims at introducing Advance Denim to global customers through the internet. The visual elements, full of warm colour with earth tone setting, creates a feeling of the wild desert.