Fit Technology - Unchain from limitations
With a combination of image, video, and social media ads, the project attempts to promote Advance Denim, a business-to-business (B2B) maker of denim fabric. Fit Technology, the chosen product line, features flexible fabric that is comfortable for the wearers.
We wish to help the business stands out from competitions and raise public awareness. The stretchable and form-fitting denim fabric is intended to highlight the wearers' movement and body curvature. As a result, the movement of the model is captured in both the video and the pictures, which also have a hint of sexual appeal.