How to keep young at heart
Reflecting the true self of the current age
PROJECT BACKGROUND
From the data collected, we noticed that people feel more anxious as they grow older. In particular, there is a lack of self-confidence in both the physical and psychological aspects. This project is prepared to remind people that they should keep a young heart while reflecting the true self of their actual age. Aiming at “people who are worried about their age“, we have designed a series of publications to help them understand the importance of keeping young at heart by relieving their psychological pressure.
PROJECT CONCEPT
Through a variety of media/story format, this project introduces the means to keep young at heart while promoting the attitude of “acting our age “. With interesting images in mind, users can often remind themselves to stay confident and positive.