HD in Fashion Media Design
Fashion Media Design Graduation Project Fashion Goes Viral 2022 - Advance Denim Collaborative Project This is a collaborative project with "Advance Denim", a famous international fashion brand. The project outcomes included a series of fashion images, fashion films, and social media strategic plans to compete for the Best Fashion Styling and Photography Award, the Best Fashion Film Award, and the Best Social Media Campaign Award. In recent years, renowned international fashion brands have been developing their markets in Hong Kong and China, with the severe competitions that face both the global and regional arenas. To enhance their competitiveness, fashion brands start to build up their own media channels. The Fashion Media Design consists of a wide range of activities in the spectrum of the entire communication system and channels including media strategy, journalism, social media, blogging for business, webpage, app design, etc., thereby achieving a modern and all-rounded fashion communication solution. This programme is designed to enable students to work in the different areas of Fashion Media Design. Emphasis will be placed on enriching the international exposure of the students, who will find the programme both practical and creative through different learning experiences that range from lectures, tutorials, projects, visits, competitions, to industrial attachments. Broad knowledge and skills in fashion film, fashion journalism, new media strategy, social media, and blogging for business form the core components of the programme. Projects: - Max & Co. 造型及攝影比賽 - Milk X 封面創作比賽 - Penny Black 造型及攝影比賽 - Nike AF1 造型及攝影比賽 - Nike HK Air 本土文化創作比賽 - Spinner短片製作比賽 - Ked’s 造型及攝影比賽 ……………………….. Partnership - Elle Magazine - Cosmopolitan magazine - Marie Claire magazine - Men’s Uno magazine - MRRM Publishing - City Magazine - Who Are Invited - Ketchup Media - Spitgan magazine - Dior Fashion - Givenchy Fashion - Levis - MaxMara Group - Sidefame LTD - Logon - Initial - Veins - Soul Marketing - Muse Group - Kinpins - Six Degrees PR Company - Aroona HK Ltd - Infinite PR Ltd