Gwo Jan
PROJECT BACKGROUND
By integrating the Hong Kong cultural elements, the “Real Script” was designed to enhance the value of local brands. According to research, there is broad potential for the Real Script to inherit its cultural and artistic merit to the young generations, though it has less preservation and no successor. In particular, it can present the strong image of a local traditional snack store that sells pickled fruits.
PROJECT CONCEPT
By illustrating the related meaning and relationship of the tastes in pickled fruits and our life, the main concept of the brand story is ‘The Trilogy of Life’. With the three chapters of “Youth”, “Adulthood” and “Ageing” filled with tastes and visual stimuli, it is hoped that people can recall and think about their own lives and the events that took place in the past.
-
Poster
-
Packaging
-
Packaging
-
Booklet
-
Gift Box
-
Stickers
-
Website