FUN with Decathlon
Enjoy the sports with five mascots
PROJECT BACKGROUND
“FUN with Decathlon” is a campaign that aims to promote the sports products of Decathlon. This campaign includes five mascot designs, a pop-up store, souvenir designs and promotions on digital media.
PROJECT CONCEPT
Inspired by the most representative animal in France, the chicken, five mascots were created. They were born to promote different sports events to arouse children's interest in sports. They represent the five categories of sports products: running, fitness, bicycle, swimming and camping.
