Conscious Consumption of Gen Z consumer
PROJECT BACKGROUND
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PROJECT CONCEPT
The intangible cultural heritage which represents the knowledge and the evolution of human history, is inseparable from humanity. The traditional culture creates self-identity and self-continue values that comes with the need for future generations to safeguard and transpose such intangible heritage and integrate into modern aesthetics. By using modern technology, such as virtual world and NFTs, this research aims to explore the preservation of traditional Chinese costume culture and craftsmanship, with an intention to safeguard intangible cultural heritage through fashion.