Hug & Home Cat Adoption & Charity sale
Rehome
PROJECT BACKGROUND
Hug and Home is a place that combines a co-working space with a cat adoption platform. Stray cats can interact with people in the cafe to increase the chance of adoption. This monthly adoption day aims to increase the adoption rates and reduce the cats’ spending time in cafes. Significantly, it aims to save more homeless cats.
PROJECT CONCEPT
“等” means the time all the cats in the café waiting for their loved ones. “等” is used as a sign created from a combination of different cat ears and represents that they are waiting for a forever home. Through an Instagram campaign, we promote our adoption day by using fun and warm ways to show cats are adorable and to encourage people to adopt them.
