Hok Saang Gor
PROJECT BACKGROUND
While most people in Hong Kong consume alcohol for relaxation, some people may drink excessively when they break up with their partners. Although alcohol cannot solve the problem, people still drink to escape from the reality. So, is consuming alcohol really a good way to release pressure?
PROJECT CONCEPT
A craft beer brand that belongs to teenagers uses the youth pop culture to change the teenagers' impression of craft beer and helps them to build up a good drinking habit. According to the current law, teenagers are allowed to buy craft beer with alcohol content of no more than 1.2% .