In the recent years, film cameras have become more popular in the market. Yashica, the brand that we are promoting, is an affordable brand for the younger generations. It is well noticed that young women are actively engaged in photography nowadays by posting their own snapshots in the social media. In particular, they would dress up often for taking attractive pictures. Our idea is to highlight femininity and focus on the beauty and vibrancy unique to youth.
Modern women are keen to show others their uniqueness. As Qipao and film cameras are both nostalgic objects, we hope to combine the two to show femininity while highlighting the unique texture of film photos.
I am who I am